Leadership, by design

You might think that design outcomes like visuals, branding, product design, and marketing materials are what make a company stand out. But that’s not the real secret.

The true key is design thinking: the strategic process that drives innovation and helps brands like Apple, Warby Parker, IDEO, and Range Rover become memorable and innovative.

Now, you too can leverage design thinking principles with our help:

1. Strategic Planning & Practice Growth

  • Develop new patient services, programs, or offerings

  • Refine your unique value proposition in a competitive healthcare market

  • Identify innovation opportunities within your specialty or care model

  • Align service development with marketing, brand, and community outreach

2. Organizational Transformation

  • Strengthen internal culture and social capital within your team

  • Build or refine business models to support long-term growth

  • Align clinical and administrative teams for better operational efficiency

  • Communicate your vision and strategy clearly to partners and stakeholders

3. Patient Experience & Brand Excellence

  • Map and improve the patient journey across touchpoints

  • Elevate service design and brand presence to reflect your care philosophy

  • Drive patient engagement, trust, and retention through consistent experiences

4. Investor Relations & Strategic Growth

  • Lead innovation labs to explore new service lines or digital tools

  • Prepare for investor conversations and partnerships with a clear market fit

5. Leadership & Team Enablement

  • Facilitate cross-functional workshops to solve real practice challenges

  • Engage internal and external stakeholders in collaborative planning

  • Improve leadership alignment, team communication, and conflict resolution

6. Innovation & Service Acceleration

  • De-risk new service development through structured planning

  • Build faster consensus among key decision-makers

  • Prototype and test high-impact features before implementation

The best part? More time for what matters.

Our solutions and systems improve your daily operations and productivity, providing a more efficient alternative to in-house teams.

With quick turnaround times and top-notch creativity and quality, we free you up to focus on what matters most: providing excellent patient care and building stronger relationships.

  • "After 20 years of practice, reflecting on our service architecture was a pivotal moment for our psychology-led institute. It wasn’t a routine exercise, but a transformative journey that pushed us to rethink how we deliver value to our clients. With the help of a thoughtful and strategic guide, we explored our core strengths and how they align with the evolving needs of those we serve. Through this reflective process, we uncovered new ways to enhance our services, resulting in a refined, cohesive approach that authentically represents who we are and the impact we strive to make. Monica helped us translate these insights into a modernized and visually compelling representation of our practice, ready for the next chapter."

    NARM Institute Center

  • "Distilling our numerous internally established ideas, principles, and concepts into something clear and concise for the public was a challenge. The sprint helped us craft a well-structured narrative, giving our story a strong foundation with the potential to continue evolving. What I found particularly valuable was the systematic approach and the clarity in communicating our brand, perfectly aligned with our goals and principles. The process was highly adaptable to our needs and capabilities, and their commitment to understanding our identity and way of working ensured we were always 'speaking the same language."

    Josh C. Rehabilitation Practice

  • "A transformative experience, guiding managers through a deep dive into their target audience to discover authentic ways to build meaningful connections. By asking thought-provoking questions, the process pushes beyond surface-level assumptions to uncover new opportunities for differentiation. Balancing professionalism with approachability, the sprint ensures a productive and insightful experience. It's highly recommended for owners and practice managers seeking to elevate their marketing strategies."

    Dona C., Practice Manager Pediatric Health

  • "Monica brought clarity to our vision and transformed our goals into actionable strategies. The ability to tackle both major challenges and finer details was invaluable, helping us turn our ideas into concrete plans and actions. We’ve made this service an integral part of our business strategy and now repeat it regularly. I highly recommend working with the brand doctor"

    Andreea V., CEO EduSpaces