It’s not just branding. It’s not just design.
It’s the anatomy of your practice—the underlying structure that supports everything from patient trust to professional growth.

Simple. Strategic. Unforgettable.

Not just a doctor. A brand patients believe in. Not another clinic. A category leader.

Because you can’t read the label from the inside the bottle.

“I am a choice architect before I am a brand consultant, and incorporating that into the DNA of my company is how I bring real value to clients and partners.”

─ Dr. Monica Bahna

There is a certain kind of person who spends their life holding others together. You might know the type. White coat. Steady hands. That’s who I serve.

Value creation roadmaps that uncover high-potential opportunities, used by industry leaders

1. You have the expertise. Now it’s time to build a brand that reflects it all: your philosophy, your approach, your impact. Not just your image.

The world gravitates toward personality-driven brands—but in healthcare, trust isn’t built on charisma alone. Without a clear framework, even the most visible face can fall flat.

That’s where I come in. I’m the strategist behind the scenes—the one who brings structure, clarity, and meaning to what you do. But just because you focus on care and outcomes doesn’t mean your brand should stay invisible.

2. I give your expertise a voice, a system, and a presence that speaks for itself.

The outside expert is always the missing piece. If it’s truly expertise, you’re in such good hands. Imagine the same decision-making process for your clients, patients, or partners.

What you're experiencing is cognitive entanglement: you're too close to your own work to see it objectively. What you need is strategic distance, clear reflection, and a trusted thinking partner to help surface and articulate your true value.

3. Design is the language. Creative work is the process. Your value is what we bring to life.

Months of strategic work—compressed into a focused, proven process that gives you everything you need, once and for all.

All it takes is the right framework—and a trusted facilitator who also happens to be a designer, ready to bring it all to life.

Leadership, by design

1. Strategic Planning & Practice Growth

  • Develop new patient services, programs, or offerings

  • Refine your unique value proposition in a competitive healthcare market

  • Identify innovation opportunities within your specialty or care model

  • Align service development with marketing, brand, and community outreach

2. Organizational Transformation

  • Strengthen internal culture and social capital within your team

  • Build or refine business models to support long-term growth

  • Align clinical and administrative teams for better operational efficiency

  • Communicate your vision and strategy clearly to partners and stakeholders

3. Patient Experience & Brand Excellence

  • Map and improve the patient journey across touchpoints

  • Elevate service design and brand presence to reflect your care philosophy

  • Drive patient engagement, trust, and retention through consistent experiences

4. Investor Relations & Strategic Growth

  • Lead innovation labs to explore new service lines or digital tools

  • Prepare for investor conversations and partnerships with a clear market fit

5. Leadership & Team Enablement

  • Facilitate cross-functional workshops to solve real practice challenges

  • Engage internal and external stakeholders in collaborative planning

  • Improve leadership alignment, team communication, and conflict resolution

6. Innovation & Service Acceleration

  • De-risk new service development through structured planning

  • Build faster consensus among key decision-makers

  • Prototype and test high-impact features before implementation

  • "After 20 years of practice, reflecting on our service architecture was a pivotal moment for our psychology-led institute. It wasn’t a routine exercise, but a transformative journey that pushed us to rethink how we deliver value to our clients. With the help of a thoughtful and strategic guide, we explored our core strengths and how they align with the evolving needs of those we serve. Through this reflective process, we uncovered new ways to enhance our services, resulting in a refined, cohesive approach that authentically represents who we are and the impact we strive to make. Monica helped us translate these insights into a modernized and visually compelling representation of our practice, ready for the next chapter."

    NARM Institute Center

  • "Distilling our numerous internally established ideas, principles, and concepts into something clear and concise for the public was a challenge. The sprint helped us craft a well-structured narrative, giving our story a strong foundation with the potential to continue evolving. What I found particularly valuable was the systematic approach and the clarity in communicating our brand, perfectly aligned with our goals and principles. The process was highly adaptable to our needs and capabilities, and their commitment to understanding our identity and way of working ensured we were always 'speaking the same language."

    Josh C. Rehabilitation Practice

  • "A transformative experience, guiding managers through a deep dive into their target audience to discover authentic ways to build meaningful connections. By asking thought-provoking questions, the process pushes beyond surface-level assumptions to uncover new opportunities for differentiation. Balancing professionalism with approachability, the sprint ensures a productive and insightful experience. It's highly recommended for owners and practice managers seeking to elevate their marketing strategies."

    Dona C., Practice Manager Pediatric Health

  • "Monica brought clarity to our vision and transformed our goals into actionable strategies. The ability to tackle both major challenges and finer details was invaluable, helping us turn our ideas into concrete plans and actions. We’ve made this service an integral part of our business strategy and now repeat it regularly. I highly recommend working with the brand doctor"

    Andreea V., CEO EduSpaces

where medical companies become lifestyle brands +

Applied design thinking

I’m taking you through a structured, time-boxed process designed to accelerate innovation through idea generation, prototyping, and rapid iteration, allowing professionals to quickly develop, validate, and refine solutions for products, services, or business models.

Focused development

We’ll answer questions like: How do we articulate our vision and position ourselves as a category leader? How do we introduce a new feature or business line? How do we elevate our entire customer value ecosystem?

Customer-centric approach

Imagine your brand if you prioritized high-value features and accelerate time-to-market by focusing on customer-centric solutions and addressing real market needs before full development or change management.

Efficient resource allocation

Optimize resource allocation and de-risk projects by evaluating concepts with real market potential, ensuring that only the most valuable ideas move forward.

Faster, smarter solutions.

Empowered to condense months of work into a focused, streamlined process, promoting collaboration and ensuring alignment of efforts and strategic vision.

High-leverage solutions

The phased process ensures efficient resource allocation by eliminating wasteful steps early on and focusing on high-impact, business-critical features.

Everything else is offered as a service, why not complex problem-solving for medical innovation?

We help organizations overcome innovation challenges through generative design thinking sessions. With a proven track record across the healthcare industry, we take a practical approach to identifying opportunity gaps, leveraging user insights, and reframing challenges to create innovative solutions.